Episode EP075: Conservation Commitment with Sitka Gear, First Lite Gear, and 2% for Conservation

In Episode 75 of Leupold’s Hunt Talk Radio, Randy is joined by Jared Frasier of 2% for Conservation and two leading brands in the hunting world; Sitka Gear and First Lite.  Taking the mic are Jonathan Hart (co-founder) and Garrett Long (conservation coordinator) of Sitka Gear, and Kenton Carruth (founder) and Ryan Callaghan (marketing director) of First Lite Gear.  Topics covered include the common cause of conservation for all companies in the hunting world, managing risk while staying relevant, the value of supporting conservation efforts, dealing with critics, being bold with your brand, making a difference, new age companies leading the hunting industry, working with non-hunting advocates, and many more topics shared by two leaders in the performance clothing world.